Completed Corporate ID Logo + Stationary

From the rough sketches emerged this completed project. The company’s product is a reusable and collapsible water bottle targeted to active individuals, but also anyone who would need hydration on the go.

The votes were in and they lead me to design the below logo. I used blues to represent water and hydration. The curves of the typeface and the shape of the image also suggest fluidity.


The darkest blue was turned into a spot colour and used throughout the stationary. I wanted to create unity between the pieces and by replicating the layers and colours of the image I think I achieved that unity.

I chose to use Function for the main typeface since it’s a friendly and legible one. For the letterhead—because it contains more text and is usually used in a more business environment—I used the typeface Garamond Pro.

Business card design



Envelope design



Letterhead design


Folder design



Corporate Identity: Hydra Logo

The product

Hydra sells reusable, collapsible water bottles.

Target market

The owners’ background are in outdoor sports, so it’s no surprise that’s where the target market is initially aimed at: active outdoorsy types who rely on hydration. However, the products are also available for anyone with an environmentally conscious mind. There’s also a kids series featuring children friendly designs.

Benefits of the product

The water bottle is collapsible, which is a great feature for anyone on the go. As well, by using a reusable water bottle the consumer is helping eliminate waste since plastic water bottles have a negative environmental impact.

Creative considerations

How to successfully include a water element and incorporate that this is environmentally friendly product.

Five words to describe the logo

Eco-friendly, hydration, active, modern, and approachable

Logo design

I’m trying to incorporate the water element into the design. The “hydra” logos (designs 1—4) would be drawn as extended water droplets. I haven’t decided on the exact font, but it will most likely be all lowercase and sans serif. Click on the image for a closer look.

GSI Outdoors, Eco-Highway, and MEC are three competitors. The logos vary in design, mostly since other companies specialize in other products than water bottles.

I was playing around with Option 8, but the overall design style will include three droplets within the logo. Leave a comment for further input!

hydra-logo-01 hydra-logo-02 hydra-logo-03

Feature image source:

Vector Portrait

Whelp, here is my final portrait! This was the most challenging project so far since I’m not used to Illustrator (and I’m starting to suspect the app enjoys tormenting me with random glitches and crashes). ANYWAY, even though this was challenging I found I learned a lot from doing the project.

I now have a better understanding of the pen tool, which is quite great when you figure out how it works. I also know more about layers and how far basic shapes can go in an illustration. Even though I was frustrated at times, I hope to come back to Illustrator on my own time and pick up drawing again.

Here’s the final version of my portrait.


For my colour harmony I chose to do something that looks strange. I’m a huge fan of the horror and fantasy genres, so this particular colour choice reminded me of a monster/zombie series of portraits—which would be totally awesome as a concept! The pink eyes and blue lips really give the portrait a creepy effect. Love it! Unfortunately, I couldn’t change the pattern on my shirt because of the pattern swatch giving me issues. Maybe one day I’ll figure out what went wrong with it…


What Is Good Design?

Good design—and not just good book design—stems from mastering the basics. Once those basics are mastered, a good design is achieved when the designer goes beyond those parameters yet effectively combines them all. Puja Khurana illustrated five core layout design principles as book covers, which are the basis of most designs.


Book Covers

The New York Times published a list online of the best covers of 2015. Unlike fantasy and scifi covers, which I’ll talk about next, these book covers have a strong connection between the graphic and the typography. Creating a design that flawlessly intertwines images and typography, and that ultimately relays the designer’s message through design, is what good design is about. I’ve found that designs like this bring something new and very cool to the table. They make you stop and say, “whoa.”

“When considering the book as a whole, I prefer that the interiors contain answers and the covers ask questions.”


Fantasy Book Covers

I read a lot of fantasy novels and that has influenced me in many ways. Good fantasy covers pair an artist’s style with the book’s story. For these types of covers there’s definitely a bigger consideration for the artwork over other layout principles. The artwork brings the story to life. You can find some excellent examples of fantasy and scifi book covers at

Ultimately, good design stops you and makes you pick up the book.

What Inspires Me?

I love clean and colourful designs. I guess a lot of the designs that draw my eye can be categorized as girly with their pastel and pink colours, floral patterns, and cursive fonts. Rifle Paper Co. has great printed designs and their patterns and illustrations are cute and fun.

Print products are my weakness so a lot of my inspiration comes from that medium. However, inspiration comes from many channels. On instagram I follow bakeries and food blogs. Places like Sweet Philosophy, who combine delicious food and creative design, can also inspire ideas for colour palettes, design layouts, and even packaging.

Video games can also be another avenue for creative brainstorming. Ori and the Blind Forest has amazing visuals.

I like order and clarity in design. I appreciate design that’s complex and busy, but it’s just not something I enjoy in my designs. Good design is when every piece of it falls into place and creates a seamless whole image, it creates something new and interesting and wonderful.

If you want to see more of what inspires me, check out my board on Pinterest.