Hydra sells reusable, collapsible water bottles.
The owners’ background are in outdoor sports, so it’s no surprise that’s where the target market is initially aimed at: active outdoorsy types who rely on hydration. However, the products are also available for anyone with an environmentally conscious mind. There’s also a kids series featuring children friendly designs.
Benefits of the product
The water bottle is collapsible, which is a great feature for anyone on the go. As well, by using a reusable water bottle the consumer is helping eliminate waste since plastic water bottles have a negative environmental impact.
How to successfully include a water element and incorporate that this is environmentally friendly product.
Five words to describe the logo
Eco-friendly, hydration, active, modern, and approachable
I’m trying to incorporate the water element into the design. The “hydra” logos (designs 1—4) would be drawn as extended water droplets. I haven’t decided on the exact font, but it will most likely be all lowercase and sans serif. Click on the image for a closer look.
GSI Outdoors, Eco-Highway, and MEC are three competitors. The logos vary in design, mostly since other companies specialize in other products than water bottles.
I was playing around with Option 8, but the overall design style will include three droplets within the logo. Leave a comment for further input!
Feature image source: http://amartam.com/logo-design.html